MARC AGRONIN: Consider this a baptism by Facebook FB +1.31{9b8438f5bc691300781eae7abc85395c1261bdad65db9476774cd2cf5af6cbf6}.
Grandma goes onto the Internet and sets up a rudimentary Facebook profile, excited to begin perusing her grandchildren’s pages. A new world opens up—although perhaps not the one she expected—as she begins to take in all of the endless posts with photos full of risqué social activities and exuberant, silly rants and raves about their latest adventures.
Grandma then begins to add in her own commentary and photos, much to the (pick one) “delight,” “horror” or “outright astonishment” of her millennial brood. Several years ago it was speculated that the reaction was one of “uncoolness” and it was driving younger users from Facebook to Instagram, which is now—surprise!—owned by Facebook.